Social RAVE
So you Got a Facebook Page. Now What?
Social media is more than jumping online, setting up a Twitter or Facebook page. How will you engage with people once you start? Are you in the right place, at the right time and are you having the right conversations? Social RAVE is a practice area that focuses on those types of questions. We help with your strategy, monitoring, analyzing, filtering, mashing up, and personalizing multichannel consumer data.
Are You Listening?
Listening is key but understanding the multiple consumer dialogues that are going on and taking action are more important – monitoring, reading and comprehending the online conversations. Conversations are happening everywhere – some are brand direct where others are indirect as they are specific to the industry or a competitor. Every conversation is current or future opportunity. Your customer service team has to listen for inquiries, your lead gen team has to listen for brand and industry mentions so that they can be proactive and also reactive.
How do you listen and what tools should you use? Where should we be? What Should I listen for? What Policies should I have in place? If you're asking, we can help.
We can help you listen better.
- Social architecture and strategy
- Guidelines and policy development
- Facebook page development
- Lead generation and marketing automation
- Blog and community development
- Social monitoring programs and tools (BrandSCAN)
- Social assessments and audits
- Application and widget development